Intercom voted Customer Onboarding Leader in PMA Pulse

published on 09 November 2021

Intercom won the coveted position of Customer Onboarding Tool Leader in the inaugural edition of PMA Pulse.

PMA Pulse is the definitive, annual say on which tools product marketers cannot live without. It’s the ultimate seal of approval for vendors who are supporting PMMs with their solutions, as well as an unambiguous thumbs up for product marketers in search of a new product.

Intercom’s chatbot and live chat features help qualify more leads. Their targeted messages help onboard and activate more customers, and their inbox automation and self-service support ensure personalization is on tap at scale.

Here’s why Lisa Kalner Williams, Product Marketing Director at Agorapulse uses it:

“With so many integrations and customization options, Intercom is our go-to customer portal. As a PMM, I use it to keep track of who left what on NPS and review sites. I also use information from customer conversations I've had here to send feature requests to our product team."

WalkMe was voted ‘Trailblazer’ and placed second, while Appcues was voted ‘Challenger’ and Whatfix voted ‘Highflyer’, both placed third and fourth respectively. Chameleon was given an honorable mention as a PMM recommended tool.

Richard King, Founder of PMA, commented:

“We asked our community of product marketers (1,000s of them in fact) to nominate their favorite customer onboarding tool, once we whittled the entries down the shortlist was presented to a panel of impartial PMA representatives, and thanks to its easy integrations and in-app messaging, Intercom came out on top. Congratulations from us all at PMA!”

About Product Marketing Alliance

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that. Within just 12 months of launching, it gathered more than 11,000 enthusiasts from the USA, Russia, Greece, Germany, England and Australia, to name but a few. All with one shared goal: to drive demand, adoption, and the overall success of their products.


Bryony Pearce

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