Product Marketing Alliance announce 2021 PMA Pulse leaders

published on 08 December 2021

Product Marketing Alliance, a community and education platform for product marketers, has announced the results of this year’s PMA Pulse. 

PMA Pulse is the official stamp of approval on the very best solutions in the market for product marketers (PMMs) across the globe, and it exists to help individuals and organizations make educated buying decisions, based on the experiences of 1,000s of those within the PMM community. 

As a product marketer, having the right tech stack is essential to achieve growth, and built incorporating the voice of the masses for the best part of this year, PMA Pulse facilitates that growth.

PMA Pulse covers five core categories of tools: competitive intelligence, sales enablement, project management, customer onboarding, and customer and market research.

The leaders in each category were:

  • Competitive intelligence - Crayon 
  • Sales enablement - Gong  
  • Project management - Asana 
  • Customer onboarding - Pendo  
  • Customer & market research - Mixpanel  

Download the full report here to read up on the Trailblazers, Challengers, High Flyers, and Recommended tools.

Richard King, Founder, and CEO of PMA commented:

“For the second year in a row, we have created a report designed to help product marketers identify the perfect tech stack to help them truly optimize their workload. 

“Gong, Crayon, Pendo, Mixpanel, and Asana are five of the most comprehensive platforms for each of their respective categories and they’re deserved leaders in their space. 

“Of course, a special thanks to the rest of the tools that made the Pulse, without them, the PMM industry wouldn’t be where it is today. Congratulations from all of us at PMA!” 


The Alliance is the world’s most forward-thinking professional development platform for high-growth organizations and individuals worldwide. Through market-leading accredited courses, unrivaled membership plans, industry-shaping reports, thriving communities, and first-class events, we’re redefining the way companies access education and scale. 


Richard King 

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