Automation Anywhere’s Saba Mirza voted Product Marketing Leader of the Year

published on 09 November 2021

Saba Mirza, Director of Product Marketing at Automation Anywhere won the prestigious Product Marketing Leader Award 2020, at this year’s Product Marketing Awards.

Now in its second year, PMA’s Product Marketing Awards recognizes and encourages outstanding talent and hard work in the product marketing industry.

Presented in partnership with Coda, Product Marketing Alliance’s Product Marketing Leader of the Year award pays homage to the PMMs who inspire their respective teams to greatness, while setting high standards in their pursuit of success

Saba beat out some incredible competition from product marketers from companies like Visa, G2, VMware and Unbounce.

A diverse product marketer with over 15 years of experience, Saba is currently managing three product lines at Automation Anywhere with great success, while also applying her expertise to areas such as customer onboarding, sales enablement, as well as product storytelling.

Speaking about the achievement, Saba said:

“I am thrilled to be receiving this award. When I first saw the list of finalists, for me, that was it. I was done. This is an amazing group of high calibre, product marketing leaders and I was so honored just to be listed amongst them.

“I’d like to thank the team at Automation Anywhere, it’s been an incredible ride and we’ve done some amazing things over the last year in a very supercharged way, and I think this award and this recognition is a testament to what we have done together as a team.”

Richard King, Founder of PMA, commented:

“Leadership is synonymous with product marketing; without drive, ambition, and an infectious attitude, the success of a product marketing team could well be a pipedream. Saba has proven time and again that she embodies all of these attributes and excels at leading a strong team and several successful product lines, including the ground-breaking Enterprise A2019 platform. Congratulations Saba and Automation Anywhere.”

About Product Marketing Alliance

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that. Within just 12 months of launching, it gathered more than 11,000 enthusiasts from the USA to Russia, Greece to Germany, England to Australia. All with one shared goal: to drive demand, adoption, and the overall success of their products.


Bryony Pearce

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