CMOAlliance

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Daniel Kuperman

Head of Core Product Marketing & GTM at Atlassian

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Through courses, community, memberships, events, reports, and more, we enable marketers anywhere, in any profession, with any level of experience, to tap into the expertise of some of the world’s best-known brands - we’re talking Google, IBM, LinkedIn, HubSpot, Adobe, and more.

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Expert insights from marketing leaders

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Bridging the gap: lessons for B2B CMOs from the world of B2C

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Building & scaling a cross-functional operating model

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Building AI systems that are fair, safe, and accountable

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Building and scaling a gold-standard customer success team

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CMOs on the frontline: surviving and thriving in the startup world

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Constructing a business framework to unshackle innovation & break down internal AI literacy gaps

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Data-driven strategies for CMOs to slash customer acquisition costs

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Delivering on promise: entering a new era of technology

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Data-driven strategies for CMOs to slash customer acquisition costs

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Unleashing growth: the power of customer-led leadership

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CMOs on the frontline: surviving and thriving in the startup world

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Expanding into emerging markets: a practical guide for marketing leaders

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9 lessons from building marketing teams at Hubspot, Drift, and Airmeet

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Bridging the gap: lessons for B2B CMOs from the world of B2C

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Doing more with less: navigating budget cuts, maximizing impact, and embracing AI

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How to practically apply personalization to drive results

CRO

Sustainability strategy: the keys to incorporating sustainability into business goals

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Leading through economic uncertainty. 7 levers to improve revenue performance & predictability

CRO

Talent strategy: the key to revenue growth

CRO

Tackle the common goal: how to build a high-performing sales organization

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Key tactics to scale your revenue engine

CRO

From CRO to founder

CRO

Maximizing strategic effectiveness through C-suite collaboration

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Attracting investors and growing capital: the impact of a CRO

CPRO

5 challenges CPOs must overcome to create products their customers love

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Herding unicorns: what happens when things actually go to plan

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Supercharge your team’s impact: how to build the machine that builds the machine

CPRO

Fighting the 4 big product risks using UX research

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The role of CPO changing with evolving technology- Jobs to be undone

CPRO

Making the complex simple and delivering real-world outcomes

CPRO

Fostering fearless innovation: empower your product team to push boundaries

CPRO

Product data: fueling enterprise innovation

COO

To team or not to team

COO

Moving to the product operating model

COO

Building & scaling a cross-functional operating model

COO

The technical playbook for operating your business with AI

COO

Adding sales to product-led growth

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Operating at scale

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To team or not to team

CCO

The customer compass: navigating organisational value with a customer-first approach

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Building and scaling a gold-standard customer success team

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3 frameworks to help track success & inform your board as you scale

CFO

Optimizing your strategy to account for downturns and ESG factors

CFO

Scale your finance function effectively: building your team & modern leadership

CFO

How to build the finance function of the future

CFO

Modern CFO: transitioning from traditional technical to strategic future-focused

CFO

Navigating the future of finance leadership in an evolving landscape

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80% Of Companies Overspend In The Cloud- Here's How You Can Beat the Odds

CFO

Unlocking financial success- Strategies for managing cash flow challenges

CINO

Shifting to an innovation mindset.

CINO

Innovation at scale.

CINO

How the global pandemic is creating the connected enterprise.

CINO

Leveraging data and analytics to drive innovation.

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How to kill new ideas fast.

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How human-centred design is transforming government.

CAIO

Building AI systems that are fair, safe, and accountable

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