CustomerAlliance
Our customer line’s home to world-leading communities for CCOs, CSMs, customer marketers, and community managers. Whether you’re looking to revamp your retention strategy or double-down on your up-sell conversions, find your executive here.
Explore thecustomer communities
Through courses, community, memberships, events, reports, and more, we enable customer-facing teams anywhere, in any profession, with any level of experience, to tap into the expertise of some of the world’s best-known brands - we’re talking Cisco, Dell, PayPal, IBM, Adobe, and more.
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Your communitymembers & leaders
Meet some of the senior execs attending your events and delivering gold-standard learning experiences for your teams.
Stuti Bhargava
Chief Customer Experience Officer
David Kahn
Vice President of Customer Success
Alex Farmer
Chief Customer Officer
Deborah Knight
Chief Customer Experience Officer
Ajay Chidrawar
Chief Customer Officer
Roger Mader
Chief Client Officer
Expert insights from executive leaders
All
11 learnings on the POC to production journey
3 frameworks to help track success & inform your board as you scale
5 challenges CPOs must overcome to create products their customers love
80% Of Companies Overspend In The Cloud- Here's How You Can Beat the Odds
9 lessons from building marketing teams at Hubspot, Drift, and Airmeet
Adding sales to product-led growth
Attracting investors and growing capital: the impact of a CRO
Bridging the gap between strategy and operations.
Data-driven strategies for CMOs to slash customer acquisition costs
Unleashing growth: the power of customer-led leadership
CMOs on the frontline: surviving and thriving in the startup world
Expanding into emerging markets: a practical guide for marketing leaders
9 lessons from building marketing teams at Hubspot, Drift, and Airmeet
Bridging the gap: lessons for B2B CMOs from the world of B2C
Doing more with less: navigating budget cuts, maximizing impact, and embracing AI
How to practically apply personalization to drive results
Mental models and strategic decision making.
Driving innovation and shaping industry's future.
Bridging the gap between strategy and operations.
The evolving role of a Chief Strategy Officer.
Finding the balance between heritage and future.
Rethinking strategic initiatives during a global crisis.
5 challenges CPOs must overcome to create products their customers love
Herding unicorns: what happens when things actually go to plan
Supercharge your team’s impact: how to build the machine that builds the machine
Fighting the 4 big product risks using UX research
The role of CPO changing with evolving technology- Jobs to be undone
Making the complex simple and delivering real-world outcomes
Fostering fearless innovation: empower your product team to push boundaries
Product data: fueling enterprise innovation
People-centred leadership
People, process, and technology:the three pillars of competitive intelligence
The evolving role of a Chief People Officer.
Moving to the product operating model
Building & scaling a cross-functional operating model
The technical playbook for operating your business with AI
Adding sales to product-led growth
Operating at scale
Moving to the product operating model
Building & scaling a cross-functional operating model
The technical playbook for operating your business with AI
Adding sales to product-led growth
Operating at scale
To team or not to team
The customer compass: navigating organisational value with a customer-first approach
Building and scaling a gold-standard customer success team
3 frameworks to help track success & inform your board as you scale
Optimizing your strategy to account for downturns and ESG factors
Scale your finance function effectively: building your team & modern leadership
How to build the finance function of the future
Modern CFO: transitioning from traditional technical to strategic future-focused
Navigating the future of finance leadership in an evolving landscape
80% Of Companies Overspend In The Cloud- Here's How You Can Beat the Odds
Unlocking financial success- Strategies for managing cash flow challenges
Constructing a business framework to unshackle innovation & break down internal AI literacy gaps
Power deployable AI with high-performance infrastructure and strategy
11 learnings on the POC to production journey
Delivering on promise: entering a new era of technology
Upskill yourentire team
Behind every high-performing team is a defined and well-executed learning program. By choosing The Alliance to deliver your team’s L&D needs, you’ll benefit from:
Your entire team speaking the same language.
CIM and CPD accredited certification programs.
Actionable insights and frameworks you can learn today and apply tomorrow.
First-hand insights from orgs like Salesforce, AWS, Atlassian, and more.
Flexible learning formats to fit your team's schedule and needs.
