CustomerAlliance
Our customer line’s home to world-leading communities for CCOs, CSMs, customer marketers, and community managers. Whether you’re looking to revamp your retention strategy or double-down on your up-sell conversions, find your executive here.
Explore thecustomer communities
Through courses, community, memberships, events, reports, and more, we enable customer-facing teams anywhere, in any profession, with any level of experience, to tap into the expertise of some of the world’s best-known brands - we’re talking Cisco, Dell, PayPal, IBM, Adobe, and more.
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Your communitymembers & leaders
Meet some of the senior execs attending your events and delivering gold-standard learning experiences for your teams.
Stuti Bhargava
Chief Customer Experience Officer
David Kahn
Vice President of Customer Success
Alex Farmer
Chief Customer Officer
Deborah Knight
Chief Customer Experience Officer
Ajay Chidrawar
Chief Customer Officer
Roger Mader
Chief Client Officer
Expert insights from executive leaders
All
Power deployable AI with high-performance infrastructure and strategy
Product data: fueling enterprise innovation
Rethinking strategic initiatives during a global crisis.
Scale your finance function effectively: building your team & modern leadership
Shifting to an innovation mindset.
Strategic shift: should CCOs hold the financial reins?
Supercharge your team’s impact: how to build the machine that builds the machine
Sustainability strategy: the keys to incorporating sustainability into business goals
Data-driven strategies for CMOs to slash customer acquisition costs
Unleashing growth: the power of customer-led leadership
CMOs on the frontline: surviving and thriving in the startup world
Expanding into emerging markets: a practical guide for marketing leaders
9 lessons from building marketing teams at Hubspot, Drift, and Airmeet
Bridging the gap: lessons for B2B CMOs from the world of B2C
Doing more with less: navigating budget cuts, maximizing impact, and embracing AI
How to practically apply personalization to drive results
Sustainability strategy: the keys to incorporating sustainability into business goals
Leading through economic uncertainty. 7 levers to improve revenue performance & predictability
Talent strategy: the key to revenue growth
Tackle the common goal: how to build a high-performing sales organization
Key tactics to scale your revenue engine
From CRO to founder
Maximizing strategic effectiveness through C-suite collaboration
Attracting investors and growing capital: the impact of a CRO
5 challenges CPOs must overcome to create products their customers love
Herding unicorns: what happens when things actually go to plan
Supercharge your team’s impact: how to build the machine that builds the machine
Fighting the 4 big product risks using UX research
The role of CPO changing with evolving technology- Jobs to be undone
Making the complex simple and delivering real-world outcomes
Fostering fearless innovation: empower your product team to push boundaries
Product data: fueling enterprise innovation
To team or not to team
Using generative AI for a faster, more efficient customer experience that makes better decisions
Embedding a true high-performance culture
How to maintain your core business qualities whilst scaling globally
Dynamic leadership strategies for cross-functional customer success teams
Strategic shift: should CCOs hold the financial reins?
Leading the charge: why your CS team should be at the forefront of new technology adoption
3 frameworks to help track success & inform your board as you scale
Optimizing your strategy to account for downturns and ESG factors
Scale your finance function effectively: building your team & modern leadership
How to build the finance function of the future
Modern CFO: transitioning from traditional technical to strategic future-focused
Navigating the future of finance leadership in an evolving landscape
80% Of Companies Overspend In The Cloud- Here's How You Can Beat the Odds
Unlocking financial success- Strategies for managing cash flow challenges
Shifting to an innovation mindset.
Innovation at scale.
How the global pandemic is creating the connected enterprise.
Leveraging data and analytics to drive innovation.
How to kill new ideas fast.
How human-centred design is transforming government.
Building AI systems that are fair, safe, and accountable
Get empowered, not overpowered by Gen AI
Upskill yourentire team
Behind every high-performing team is a defined and well-executed learning program. By choosing The Alliance to deliver your team’s L&D needs, you’ll benefit from:
Your entire team speaking the same language.
CIM and CPD accredited certification programs.
Actionable insights and frameworks you can learn today and apply tomorrow.
First-hand insights from orgs like Salesforce, AWS, Atlassian, and more.
Flexible learning formats to fit your team's schedule and needs.
