MarketingAlliance
Our marketing line’s home to world-leading communities for CMOs, product marketers, revenue marketers, developer marketers, and competitive intelligence pros. Whether you’re looking to skyrocket your sales team’s pipeline or re-evaluate your competitor landscape, find your peers here.
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Through courses, community, memberships, events, reports, and more, we enable marketers anywhere, in any profession, with any level of experience, to tap into the expertise of some of the world’s best-known brands - we’re talking Google, IBM, LinkedIn, HubSpot, Adobe, and more.
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Your communitymembers & leaders
Meet some of the senior execs attending your events and delivering gold-standard learning experiences for your teams.
Daniel Kuperman
Head of Core Product Marketing & GTM at Atlassian
Expert insights from marketing leaders
All
Bridging the gap: lessons for B2B CMOs from the world of B2C
Building & scaling a cross-functional operating model
Building AI systems that are fair, safe, and accountable
Building and scaling a gold-standard customer success team
CMOs on the frontline: surviving and thriving in the startup world
Constructing a business framework to unshackle innovation & break down internal AI literacy gaps
Data-driven strategies for CMOs to slash customer acquisition costs
Delivering on promise: entering a new era of technology
Data-driven strategies for CMOs to slash customer acquisition costs
Unleashing growth: the power of customer-led leadership
CMOs on the frontline: surviving and thriving in the startup world
Expanding into emerging markets: a practical guide for marketing leaders
9 lessons from building marketing teams at Hubspot, Drift, and Airmeet
Bridging the gap: lessons for B2B CMOs from the world of B2C
Doing more with less: navigating budget cuts, maximizing impact, and embracing AI
How to practically apply personalization to drive results
Sustainability strategy: the keys to incorporating sustainability into business goals
Leading through economic uncertainty. 7 levers to improve revenue performance & predictability
Talent strategy: the key to revenue growth
Tackle the common goal: how to build a high-performing sales organization
Key tactics to scale your revenue engine
From CRO to founder
Maximizing strategic effectiveness through C-suite collaboration
Attracting investors and growing capital: the impact of a CRO
5 challenges CPOs must overcome to create products their customers love
Herding unicorns: what happens when things actually go to plan
Supercharge your team’s impact: how to build the machine that builds the machine
Fighting the 4 big product risks using UX research
The role of CPO changing with evolving technology- Jobs to be undone
Making the complex simple and delivering real-world outcomes
Fostering fearless innovation: empower your product team to push boundaries
Product data: fueling enterprise innovation
People-centred leadership
People, process, and technology:the three pillars of competitive intelligence
The evolving role of a Chief People Officer.
Moving to the product operating model
Building & scaling a cross-functional operating model
The technical playbook for operating your business with AI
Adding sales to product-led growth
Operating at scale
Moving to the product operating model
Building & scaling a cross-functional operating model
The technical playbook for operating your business with AI
Adding sales to product-led growth
Operating at scale
To team or not to team
The customer compass: navigating organisational value with a customer-first approach
Building and scaling a gold-standard customer success team
3 frameworks to help track success & inform your board as you scale
Optimizing your strategy to account for downturns and ESG factors
Scale your finance function effectively: building your team & modern leadership
How to build the finance function of the future
Modern CFO: transitioning from traditional technical to strategic future-focused
Navigating the future of finance leadership in an evolving landscape
80% Of Companies Overspend In The Cloud- Here's How You Can Beat the Odds
Unlocking financial success- Strategies for managing cash flow challenges
Constructing a business framework to unshackle innovation & break down internal AI literacy gaps
Power deployable AI with high-performance infrastructure and strategy
11 learnings on the POC to production journey
Delivering on promise: entering a new era of technology
Upskill yourmarketing team
Behind every high-performing team is a defined and well-executed learning program. By choosing The Alliance to deliver your team’s L&D needs, you’ll benefit from:
Your entire team speaking the same language.
CIM and CPD accredited certification programs.
Actionable insights and frameworks you can learn today and apply tomorrow.
First-hand insights from orgs like Meta, Adobe, Google, and more.
Flexible learning formats to fit your team's schedule and needs.
