MarketingAlliance

Our marketing line’s home to world-leading communities for CMOs, product marketers, revenue marketers, developer marketers, and competitive intelligence pros. Whether you’re looking to skyrocket your sales team’s pipeline or re-evaluate your competitor landscape, find your peers here.

Explore themarketing communities

Through courses, community, memberships, events, reports, and more, we enable marketers anywhere, in any profession, with any level of experience, to tap into the expertise of some of the world’s best-known brands - we’re talking Google, IBM, LinkedIn, HubSpot, Adobe, and more.
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Expand yourexecutive network

From San Francisco to Sydney, we’re bringing together carefully curated groups of senior marketing execs and CMOs throughout the year, across the world. Find your local dinner, RSVP, and get ready to level-up your leadership impact.
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Your communitymembers & leaders

Meet some of the senior execs attending your events and delivering gold-standard learning experiences for your teams.
Sergio Botero
Director, CMO External Commercial Innovation
Tracy Sestili
Chief Marketing Officer
Jennifer Ravalli
Chief Marketing Officer
Tamara Mendelsohn
Chief Marketing Officer
Karna Crawford
Chief Marketing Officer
Christian Navarro
Director, Head of Brand Marketing

Expert insights from marketing leaders

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CRO
 
Tackle the common goal: how to build a high-performing sales organization
CRO
 
Talent strategy: the key to revenue growth
CCO
 
The customer compass: navigating organisational value with a customer-first approach
CPO
 
The evolving role of a Chief People Officer.
CSO
 
The evolving role of a Chief Strategy Officer.
CPRO
 
The role of CPO changing with evolving technology- Jobs to be undone
COO
 
The technical playbook for operating your business with AI
COO
 
To team or not to team
CMO
 
Data-driven strategies for CMOs to slash customer acquisition costs
CMO
 
Unleashing growth: the power of customer-led leadership
CMO
 
CMOs on the frontline: surviving and thriving in the startup world
CMO
 
Expanding into emerging markets: a practical guide for marketing leaders
CMO
 
9 lessons from building marketing teams at Hubspot, Drift, and Airmeet
CMO
 
Bridging the gap: lessons for B2B CMOs from the world of B2C
CMO
 
Doing more with less: navigating budget cuts, maximizing impact, and embracing AI
CMO
 
How to practically apply personalization to drive results
CSO
 
Mental models and strategic decision making.
CSO
 
Driving innovation and shaping industry's future.
CSO
 
Bridging the gap between strategy and operations.
CSO
 
The evolving role of a Chief Strategy Officer.
CSO
 
Finding the balance between heritage and future.
CSO
 
Rethinking strategic initiatives during a global crisis.
CPRO
 
5 challenges CPOs must overcome to create products their customers love
CPRO
 
Herding unicorns: what happens when things actually go to plan
CPRO
 
Supercharge your team’s impact: how to build the machine that builds the machine
CPRO
 
Fighting the 4 big product risks using UX research
CPRO
 
The role of CPO changing with evolving technology- Jobs to be undone
CPRO
 
Making the complex simple and delivering real-world outcomes
CPRO
 
Fostering fearless innovation: empower your product team to push boundaries
CPRO
 
Product data: fueling enterprise innovation
COO
 
To team or not to team
COO
 
Moving to the product operating model
COO
 
Building & scaling a cross-functional operating model
COO
 
The technical playbook for operating your business with AI
COO
 
Adding sales to product-led growth
COO
 
Operating at scale
COO
 
To team or not to team
CCO
 
The customer compass: navigating organisational value with a customer-first approach
CCO
 
Building and scaling a gold-standard customer success team
CFO
 
3 frameworks to help track success & inform your board as you scale
CFO
 
Optimizing your strategy to account for downturns and ESG factors
CFO
 
Scale your finance function effectively: building your team & modern leadership
CFO
 
How to build the finance function of the future
CFO
 
Modern CFO: transitioning from traditional technical to strategic future-focused
CFO
 
Navigating the future of finance leadership in an evolving landscape
CFO
 
80% Of Companies Overspend In The Cloud- Here's How You Can Beat the Odds
CFO
 
Unlocking financial success- Strategies for managing cash flow challenges
CINO
 
Shifting to an innovation mindset.
CINO
 
Innovation at scale.
CINO
 
How the global pandemic is creating the connected enterprise.
CINO
 
Leveraging data and analytics to drive innovation.
CINO
 
How to kill new ideas fast.
CINO
 
How human-centred design is transforming government.
CAIO
 
Building AI systems that are fair, safe, and accountable
CAIO
 
Get empowered, not overpowered by Gen AI

Upskill yourmarketing team

Behind every high-performing team is a defined and well-executed learning program. By choosing The Alliance to deliver your team’s L&D needs, you’ll benefit from:

Your entire team speaking the same language.

CIM and CPD accredited certification programs.

Actionable insights and frameworks you can learn today and apply tomorrow.

First-hand insights from orgs like Meta, Adobe, Google, and more.

Flexible learning formats to fit your team's schedule and needs.

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